I Only Have One New Year's Resolution This Year: Help More People.
I don't know why this resonates with me so much this year. I have almost 30 years of experience in the ad and marketing world, mostly in...
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- Nov 3, 2022
- 2 min
Did We Learn From The Avro Arrow, Bell, Blackberry And Others?
This specific initiative is an amazing! I think it deserves more awareness and profile with the general North American population than it...
50
- Oct 11, 2022
- 2 min
What Did Our Companies (and you) Learn From 2 Years of a Global Pandemic?
This is not "our first rodeo". Some countries experienced severe pandemics and other crises before. But is it not an opportunity, if we...
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- Sep 28, 2021
- 5 min
2022 Marketing Planning: Instalment # 2. Business Transformation comes from both sides of the brain.
Successful societies are guided by human's tendencies to use both sides of our brains. But sometimes, because of the times, culture, or...
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- Sep 21, 2021
- 4 min
2022 Marketing plans? During a pandemic? Wtf? Instalment #1. Take off the mental handcuffs!
September is, for many businesses, C.E.O.s, and marketers, a time to start planning for 2022. Yes, the Halloween decorations are up. But...
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- Jul 21, 2021
- 2 min
Challenging the status quo: Amy Brooks of the NBA, a committed innovator.
I have not been socially active during the pandemic. I've been thinking about the effects of this paradigm shift on our culture and our...
120
- Mar 18, 2021
- 2 min
What Does SuperMarket Mean?
With such an interesting or terrible name, I felt it was finally time to explain the thinking behind the name SuperMarket. I'm a well...
120
- Mar 18, 2021
- 1 min
Businesses Are Like The Movie The Matrix - Pick a Side
Organizations and businesses are a complex, messy mix of humans, styles, skill sets, processes, project management platforms, data and...
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- Oct 27, 2020
- 4 min
The Enemy Is The Status Quo.
Our post this week is a little more philosophical and Human Resources-related than usual. But hopefully helpful, if not inspiring. But I...
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- Oct 15, 2020
- 3 min
An interesting insight around the world of content
It was truly an odd day, that started negatively, but produced an interesting insight around the world of content and more specifically...
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- Oct 12, 2020
- 3 min
The Costs To CEOs, CMOs and CHROs of Training Debt.
I recently read a great post from McKinsey about "technology debt" and immediately I thought about the current similarities to the...
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- Oct 9, 2020
- 2 min
Mines to Mobility.
Government Funding for Electric Vehicles Can Help Canadian Mining Companies The news broke yesterday that the Federal and Ontario...
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- Sep 17, 2020
- 1 min
"Your organization is grieving—here’s how you can help".
On the heels of the Canadian HR Awards yesterday, I thought this was a great perspective from McKinsey to share - that uses the metaphor...
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- Sep 9, 2020
- 3 min
2021 Strategy: Imagine the Unimaginable (the good, the bad, the ugly).
If businesses and brands didn't have a reason for transformation before, they certainly do now because of the global Covid-19 pandemic....
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- Sep 9, 2020
- 2 min
Brand Vs Tech #2.: Sometimes 2nd Place Is Not Good Enough!
I was driving home today from meetings with an agency this afternoon, and while I was driving, I saw this sad sticker on a particular cab...
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- Sep 9, 2020
- 2 min
Tech Utility Vs. Brand. Which One Is Right These Days?
At my core, I am a strategist. I started in the advertising business as a client services person and then while working in Tokyo, Japan,...
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- Sep 9, 2020
- 2 min
There are New Sheriffs In Town For Marketers: Ecosystems & Experts.
Just when you thought you had the business landscape figured out, the MarTech space continues to evolve. And there are two new trends...
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- Sep 9, 2020
- 4 min
Is "Brand" Dead In The Age of Tech?
I love technology, so don't get me wrong! But I do have a question. I was a co-founder in a SaaS, location based mobile marketing...
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- Sep 9, 2020
- 2 min
If Content Is the Muscle, Strategy Has To Be The Brain.
There's a severe problem happening in businesses these days - the race to content. That means, let's get content out there, let's fill up...
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- Sep 9, 2020
- 1 min
Can Brand Purpose Change A Law?
Well Brand Purpose is not new. For some of us who follow Jim Stengel of P&G years ago, amongst others, this business concept has been...
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