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Want To Learn From Disrupted Categories - Look No Further
If you want to learn from disrupted industries, look no further than the music business. Yes, I went to Depeche Mode’s concert on Sunday,...
Nov 7, 20232 min read
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Is This The End Of (fill in the blank_____) Strategy?
Perhaps I'm sounding like an old, semi-successful, ad guy, or perhaps I'm too well trained (a legacy phenomena), or perhaps I still love...
Apr 17, 20232 min read
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Is there a future for the advertising business?
Years ago I was asked by a past CEO of Kraft "Is there a future for the advertising business?". I replied, "Yes. But I think it will...
Apr 11, 20231 min read
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I Only Have One New Year's Resolution This Year: Help More People.
I don't know why this resonates with me so much this year. I have almost 30 years of experience in the ad and marketing world, mostly in...
Jan 15, 20231 min read
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Did We Learn From The Avro Arrow, Bell, Blackberry And Others?
This specific initiative is an amazing! I think it deserves more awareness and profile with the general North American population than it...
Nov 3, 20222 min read
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What Did Our Companies (and you) Learn From 2 Years of a Global Pandemic?
This is not "our first rodeo". Some countries experienced severe pandemics and other crises before. But is it not an opportunity, if we...
Oct 11, 20222 min read
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2022 Marketing Planning: Instalment # 2. Business Transformation comes from both sides of the brain.
Successful societies are guided by human's tendencies to use both sides of our brains. But sometimes, because of the times, culture, or...
Sep 28, 20215 min read
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2022 Marketing plans? During a pandemic? Wtf? Instalment #1. Take off the mental handcuffs!
September is, for many businesses, C.E.O.s, and marketers, a time to start planning for 2022. Yes, the Halloween decorations are up. But...
Sep 21, 20214 min read
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Challenging the status quo: Amy Brooks of the NBA, a committed innovator.
I have not been socially active during the pandemic. I've been thinking about the effects of this paradigm shift on our culture and our...
Jul 21, 20212 min read
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