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Businesses Are Like The Movie The Matrix - Pick a Side

Organizations and businesses are a complex, messy mix of humans, styles, skill sets, processes, project management platforms, data and objectives - all usually well intentioned to create value. But that is not always the case.

Too often employees, otherwise known as and behave as humans, spend as much time navigating the dynamics of hierarchies, bosses, cultural clique expectations, internal tribes, as they do trying to figure out how to add value to meetings, to create value for a brand, to create value for an organization. As as the messy, analogue entities that us humans are, we sometimes don't challenge the right elements of our meetings' discussions, findings, colleagues and peers.

It is not easy. But this great post from Rishad Tobaccowala not only describes the phenomena beautifully and insightfully, but also outlines strategies for many in an organization, at many levels, on how to evolve past this to create true value and transformation for an organization or a brand.

And if you can't get to the truth, how can you really justify spending all that money on media, social, video production, etc.?

You can read the full post here:

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