Is "Brand" Dead In The Age of Tech?
I love technology, so don't get me wrong! But I do have a question. I was a co-founder in a SaaS, location based mobile marketing...
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- Sep 9, 2020
- 2 min
If Content Is the Muscle, Strategy Has To Be The Brain.
There's a severe problem happening in businesses these days - the race to content. That means, let's get content out there, let's fill up...
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- Sep 9, 2020
- 1 min
Can Brand Purpose Change A Law?
Well Brand Purpose is not new. For some of us who follow Jim Stengel of P&G years ago, amongst others, this business concept has been...
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- Sep 9, 2020
- 1 min
End of Phase 1 of Business Transformation? A Great Insight.
April 16, 2019 A great insight and read from McKinsey & Company. It only goes to make sense as the adoption of technology to transform a...
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- Sep 9, 2020
- 1 min
We Just Jumped Ten Years Forward In 90 Days.
This pandemic obviously has been changing how we live and how we work. But this great post by McKinsey has some astonishing facts, and...
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- Sep 9, 2020
- 1 min
What Is Your Next Step?
A few thoughts on potential company inertia and how to move forward in a time of uncertainty. #businesstransformation#brandtransformation
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- Sep 9, 2020
- 1 min
As an experienced business professional but a new CBAP.
In essence, this McKinsey post is talking about a unique analysis of the Current State, Twelve trends disrupting the Consumer Goods...
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- Aug 12, 2020
- 1 min
Creatively Supporting Women's Important Creativity.
This is such wonderful work for a great movement: International Women's Day. BETC San Paulo created the campaign and did they ever hit it...
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- Aug 5, 2020
- 3 min
What Do Mining & Oil Companies Need?
I read a post recently about Marketing and the Mining industry by Corporate Momentum, an Australian communications firm, on some of the...
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- Jul 15, 2020
- 1 min
What Does Success Look Like For Mining and Oil Companies?
Believe it or not, the mining and oil industries in Canada do better than most on the global scale. Of course there are still...
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- May 6, 2020
- 1 min
The Unwilling Transformation of the Ad Agency Business.
This is a great documentary that examines the evolution of the agency business from its heyday though tech, CX, to dealing with perpetual...
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