Just when you thought you had the business landscape figured out, the MarTech space continues to evolve. And there are two new trends...

I love technology, so don't get me wrong! But I do have a question. I was a co-founder in a SaaS, location based mobile marketing...

There's a severe problem happening in businesses these days - the race to content. That means, let's get content out there, let's fill up...

Well Brand Purpose is not new. For some of us who follow Jim Stengel of P&G years ago, amongst others, this business concept has been...

April 16, 2019 A great insight and read from McKinsey & Company. It only goes to make sense as the adoption of technology to transform a...

This pandemic obviously has been changing how we live and how we work. But this great post by McKinsey has some astonishing facts, and...

A few thoughts on potential company inertia and how to move forward in a time of uncertainty. #businesstransformation#brandtransformation

In essence, this McKinsey post is talking about a unique analysis of the Current State, Twelve trends disrupting the Consumer Goods...

This is such wonderful work for a great movement: International Women's Day. BETC San Paulo created the campaign and did they ever hit it...

I read a post recently about Marketing and the Mining industry by Corporate Momentum, an Australian communications firm, on some of the...

Believe it or not, the mining and oil industries in Canada do better than most on the global scale. Of course there are still...

This is a great documentary that examines the evolution of the agency business from its heyday though tech, CX, to dealing with perpetual...