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The Unwilling Transformation of the Ad Agency Business.

This is a great documentary that examines the evolution of the agency business from its heyday though tech, CX, to dealing with perpetual change and new business models. Its called make/SHIFT, by WP Engine.

Great interviews with Droga, Jayanta Jenkins, Nick Law, Bogusky and others.

What will we learn? We help our clients transform. How will the agency world transform? The opportunity to do good is amazing.

Thanks to Adage for showcasing this and thanks to @Mary Ellen Dugan of WP Engine for leading this.

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