This specific initiative is an amazing! I think it deserves more awareness and profile with the general North American population than it has received. And you have to love the initiative's name - a nod to the infamous Avro Arrow. If you are not aware of the Avro's famous world-leading aviation accomplishments, then Google it. It is sadly the story of a recent Canada, not the values, and innovations that started this country. We've become complacent. And we have to change. Fe

Just when you thought you had the business landscape figured out, the MarTech space continues to evolve. And there are two new trends that are worth highlighting: 1) Ecosystems are bundling new marketing services into their offerings, and 2) Expert "service companies" like Accenture and Deloitte, are offering products, and equally, "software companies", ostensibly product offerings, are offering services. We are definitely in a time of the Exponential company as @salim Ismail