Just when you thought you had the business landscape figured out, the MarTech space continues to evolve. And there are two new trends that are worth highlighting: 1) Ecosystems are bundling new marketing services into their offerings, and 2) Expert "service companies" like Accenture and Deloitte, are offering products, and equally, "software companies", ostensibly product offerings, are offering services. We are definitely in a time of the Exponential company as @salim Ismail