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Ad Agencies Are In the
Objectivity business.
We See Opportunities You Don't See.

The Charter


  1. To use real world data as our compass.

  2. To have your customers', stakeholders' and employees' interests at the core of our thinking.

  3. To provide facts and data, not just opinion, to support our points-of-view and recommendations.

  4. To bring all of our previous category, country, and brand experience and skills to help solve your challenges.

  5. To harness the power of collaboration with cross-functional teams, diverse points-of-view, and T-shaped people on both sides of the table.

  6. To bring big creative platform ideas to you, not borrowed-interests, or tactics.

  7. To ensure there is always connective tissue between strategy and execution.

  8. To always have senior agency management involvement, input and minds.

  9. To be results-obsessed.

  10. To charge you fairly for the value we provide, not the hours we put in.

about us



Jeff Plowman is the founder of SuperMarket - an ad agency that develops customized, bespoke teams, for client projects based on the client's challenges, not the agency's payroll - resulting in cost savings for clients vs. the conventional client/agency model. No one client/agency model is the same.

He is an internationally experienced, senior chief strategy officer, marketing professional, previous MBA student in the McGill MBA Japan program, and a business analyst with a proven track record of delivering results for clients.

He is  passionate about developing business building solutions at the intersection of changing business dynamics, stakeholder insights, and technology to drive results for both B2C and B2C clients.

He has managed numerous results driven International and Canadian marketing campaigns. He has done this while working in Asia for six years and in Canada.


SuperMarket consults clients by strategically and diligently assessing their business's current market, the opportunities and facilitates strategic planning sessions with clients as they have a unique insight into their stakeholders and company assets. From Brand Purpose development, repositionings, marketing plans, advertising and social media plans, TV and video production, employer branding, and and integrated production across all platforms SuperMarket solves client's business problems and identifies new opportunities.

He's had the pleasure of developing advertising campaigns for amazing clients including: MasterCard, Microsoft, Pepsi, Procter & Gamble, Anheuser-Busch, Kraft, General Motors, Volvo, Hersheys, Johnson & Johnson, Unilever, L’Oréal, Evian, TSN, Reebok, Vodafone, CDW, Air France, American Airlines, Pfizer, SMART Technologies, and others.


SuperMarket is engineered to help organizations, and brands navigate the right purpose-led change for growth. It is informed by culture & facts, led by critical thinking, and inspired by human-centred passionate creative solutions. 


Experience: Helping Amazing brands all over the world.

Procter & Gamble

Tylenol: Main, Children's and U.R.

Maybelline NY
QSR: Harveys, Swiss Chalet, Mucho Burrito

Pepsi: Pepsi Stuff Loyalty, 7uP and Mountain Dew, NAB
Anheuser-Busch: Budweiser and Bud Light
General Motors: Cadillac

Johnson & Johnson: Bandaid and Baby
Unilever: Organics and Timotei
American Airlines

Hersheys: Main brand, Oh Henry
Acatel-Lucent Technologies
Smart Technologies


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