Status quo is the enemy.

We transform businesses

and brands.


We help businesses and brands evolve
so they can leverage where the market is going.

Our belief is that not only do categories evolve and change, but other dynamics affecting a sector or an industry are also in a constant state of evolution;  like culture, technology, customer experience, technology and, of course, your organization and its culture.


Our purpose is to help our clients see these changing dynamics, and then leverage these opportunities for their businesses' and their brand's growth. 


Our Charter

  1. To use real world data as our compass.

  2. To have your customers', stakeholders' and employees' interests at the core of our thinking.

  3. To provide facts and data, not just opinion, to support our points-of-view and recommendations.

  4. To bring all of our previous category, country, and brand experience and skills to help solve your challenges.

  5. To harness the power of collaboration with cross-functional teams, diverse points-of-view, and T-shaped people on both sides of the table.

  6. To bring big creative platform ideas to you, not borrowed-interests, or tactics.

  7. To ensure there is always connective tissue between strategy and execution.

  8. To always have senior agency management involvement, input and minds.

  9. To be results-obsessed.

  10. To charge you fairly for the value we provide, not the hours we put in.


About Us


Our collective is led by a team of strategic thinkers, passionate creative minds, and trusted advisors. The principals are three industry veterans, President & CEO, Jeff Plowman and Executive Creative Directors, Rob Spence and Michael Willson.


SuperMarket is engineered to help organizations, businesses and brands navigate the right purpose-led change for growth. We are informed by culture & facts, led by critical thinking, and inspired by human-centred passionate creative solutions. 


We've worked with amazing brands all over the world and here is what they are saying.


Charles Crosbie 
Sr. Knowledge Product Manager, EDC

Rob is that rare breed that is superb at making top notch creative videos but is also great at the strategic level when a video project is still in the early stages. He has knocked all the projects I've worked with him on out of the park.