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Status quo is the enemy.
Transforming businesses
and brands for success.

what we do

Helping businesses and brands evolve
so they can take advantage of changing business dynamics.

Not only does a company's category evolve over time, but other dynamics affecting an industry are also in a constant state of change;  the macro-environment, customer experience,  technology, and of course your company's employee culture.


A simple but strategically disciplined process:

The Charter


Research - Find the Facts

Complete situational analysis including macro-environmental review, competitive review, stakeholder interviews, and competitive marketing communications reviews to see where you fit.


Marketing & Communication Plans - Stay On Point

Based on a galvanizing idea, develop marketing and communications tactical plans, assign responsibilities and timelines to bring it to life..


Strategy - The Big Idea

Through identification of strategic imperatives coming out of the situational analysis, develop recommendations on repositioning, Brand Purpose or big strategic ideas.


Production - Cost Effective

Build experienced teams based on category, challenges, and scope-of-work. Don't pay for more than you need. But pay for experience and results. Test, and optimize.


  1. To use real world data as our compass.

  2. To have your customers', stakeholders' and employees' interests at the core of our thinking.

  3. To provide facts and data, not just opinion, to support our points-of-view and recommendations.

  4. To bring all of our previous category, country, and brand experience and skills to help solve your challenges.

  5. To harness the power of collaboration with cross-functional teams, diverse points-of-view, and T-shaped people on both sides of the table.

  6. To bring big creative platform ideas to you, not borrowed-interests, or tactics.

  7. To ensure there is always connective tissue between strategy and execution.

  8. To always have senior agency management involvement, input and minds.

  9. To be results-obsessed.

  10. To charge you fairly for the value we provide, not the hours we put in.

about us



Jeff Plowman is the founder of SuperMarket, a senior chief strategy officer, marketing professional, and business analyst with a proven track record of delivering results.

He is  passionate about developing business building solutions at the intersection of changing business dynamics, stakeholder insights, and technology to drive results for both B2C and B2C clients.

He has successfully led optimized brand repositioning of companies and brands in crowded categories. He has managed numerous results driven International and Canadian marketing campaigns. He has done this while working in Asia and Canada.


Jeff consults clients on their business opportunities and also builds custom teams to fit client specific strategic and production requirements: from Brand Purpose development, repositionings, marketing plans, advertising and social media plans, TV and video production, employer branding, and and integrated production across all platforms,

He's had the pleasure of developing marketing and advertising platforms and campaigns for some amazing clients including: MasterCard, Microsoft, Pepsi, Procter & Gamble, Anheuser-Busch, Kraft, General Motors, Volvo, Hersheys, Johnson & Johnson, Unilever, L’Oréal, Evian, TSN, Reebok, Vodafone, CDW, Air France, American Airlines, Pfizer, SMART Technologies, and others.


SuperMarket is engineered to help organizations, businesses and brands navigate the right purpose-led change for growth. It is informed by culture & facts, led by critical thinking, and inspired by human-centred passionate creative solutions. 


Experience: Helping Amazing brands all over the world.

Procter & Gamble

Tylenol: Main, Children's and U.R.

Maybelline NY
QSR: Harveys, Swiss Chalet, Mucho Burrito

Pepsi: Pepsi Stuff Loyalty, 7uP and Mountain Dew, NAB
Anheuser-Busch: Budweiser and Bud Light
General Motors: Cadillac

Johnson & Johnson: Bandaid and Baby
Unilever: Organics and Timotei
American Airlines

Hersheys: Main brand, Oh Henry
Acatel-Lucent Technologies
Smart Technologies


work with us
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