Status quo is the enemy.

We transform businesses

and brands.


We help businesses and brands evolve
so they can take advantage of where the market is going.

The SuperMarket belief is that not only do categories evolve and change, but other dynamics affecting a sector or an industry are also in a constant state of evolution;  like culture, technology, customer experience, technology and, of course, your organization and its culture.


SuperMarket's purpose is to help our clients see these changing dynamics, and then leverage these opportunities for their businesses' and their brand's growth. 


Our Charter

  1. To use real world data as our compass.

  2. To have your customers', stakeholders' and employees' interests at the core of our thinking.

  3. To provide facts and data, not just opinion, to support our points-of-view and recommendations.

  4. To bring all of our previous category, country, and brand experience and skills to help solve your challenges.

  5. To harness the power of collaboration with cross-functional teams, diverse points-of-view, and T-shaped people on both sides of the table.

  6. To bring big creative platform ideas to you, not borrowed-interests, or tactics.

  7. To ensure there is always connective tissue between strategy and execution.

  8. To always have senior agency management involvement, input and minds.

  9. To be results-obsessed.

  10. To charge you fairly for the value we provide, not the hours we put in.


About Us


Jeff Plowman is a senior chief strategy officer and marketing professional with a proven track record of delivering results.

He is  passionate about developing business building ideas at the intersection of changing business dynamics, stakeholder insights, and technology to drive results.

He has successfully managed numerous International and Canadian marketing campaigns, often in matrixed organizational structures. He has done this while working in Asia and Canada, both as a Chief Strategy Officer and as a Director of Client Services.

He's had the pleasure of developing marketing platforms for some great clients including: MasterCard, Microsoft, Pepsi, Procter & Gamble, Anheuser-Busch, Kraft, General Motors, Volvo, Hersheys, Johnson & Johnson, Unilever, L’Oréal, Evian, TSN, Reebok, Vodafone, CDW, Air France, American Airlines, Pfizer, SMART Technologies, and others.

He was also a co-founder in a location based, SaaS, mobile marketing platform for the hotel industry that diversified into the condo market. It is now listed on the TSX Venture Exchange.


SuperMarket is engineered to help organizations, businesses and brands navigate the right purpose-led change for growth. It is informed by culture & facts, led by critical thinking, and inspired by human-centred passionate creative solutions. 


We've worked with amazing brands all over the world.